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21 Day Bestselling Author Platform
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How to write a heroic author platform that inspires people to love and support you
Why do you write? Who do you write for?
What's your endgame? What are you building towards?
Craft yourself into a superhero - share your most awesome attributes
Define your readers as a select minority. Let them know you get it.
Your TWO author bios and where to put them.
Day 1 Challenge
How to write a book that millions of hungry readers will be hungry to buy
Are you writing for yourself, or for your readers?
Are you writing for a popular market? For ANY market?
Story and content vs. "good" writing
The cardinal sin of self-publishing
Find your minions. Make sure your book can satisfy them.
Day 2 Challenge
How to make a beautifully designed book that people will want to sleep with
Cover Design Basics
What most authors get wrong
Hook the right readers with feeling + genre
3 infallible layouts for any genre
Tips for non-fiction covers
Spine and back cover (getting it right)
Book formatting basics
Formatting for print
Ebook conversion (mobi and epub)
3D mockups to make your book look amazing
Day 3 Challenge
How to self-publish and distribute your book around the world for free
How to publish a book
How to get your book in bookstores
Writing your book summary and sales copy
An introduction to POD (Createspace vs. Lightning Source)
Going wide vs. KDP Select (Smashwords, iBooks, etc.)
Day 4 Challenge
Stand out, get found, increase visibility and make your book impossible to ignore
How to get your book FOUND
Keywords and categories
Hacking your also boughts
Show up on the first page of Google
Advertising strategies for maximum exposure
Day 5 Challenge
Get blurbs from famous people and hundreds of book reviews without begging
Before you ask for reviews
Don't beg friends and family
Build a list of betareaders
First, offer value
Second, prove quality
Third, what's in it for them?
Follow up three times
Day 6 Challenge
How to set up a perfect author website that sells books while you sleep
Do you need an author website?
What do you want them to DO?
Wordpress, Squarespace, Wix, Weebly
Setting up your pages and content
Adding your optin form
Follow up three times
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